One of the new names that popped up in my research is W Ross Ashby.
W. Ross Ashby (6 September 1903 in London – 15 November 1972) was an English psychiatrist and a pioneer in cybernetics, the study of the science of communications and automatic control systems in both machines and living things. His first name was not used: he was known as Ross Ashby.Despite being widely influential within cybernetics, systems theory and, more recently, complex systems, Ashby is not as well known as many of the notable scientists his work influenced, including Herbert A. Simon, Norbert Wiener, Ludwig von Bertalanffy, Stafford Beer, Stanley Milgram, Kevin Warwick, and Stuart Kauffman.[5]
https://en.wikipedia.org/wiki/W._Ross_Ashby
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